"If it's not online, it didn't happen."
We are now living in the era of digital revolution. If you know the right tools of digital marketing you can scale your venture from the ground to new heights.
We are happy to bring “UpX Masterclass Series 2020: Digital Marketing masterclass."
The keynote speaker for Masterclass was Nayan Mittal (CEO at SocioLabs) who was in conversation with Rahul Sharma, our Head of MarCom.
This event was open to all the Founders, HR professionals and recruiters across all the industries.
Event Date: 8th August 2020
The session has two parts:
a. Keynote speech by Masterclass Speaker
b. 15 mins Q & A session
Do watch to learn more about tips, tricks and trends of Digital Marketing. Also, you can directly jump to the following pointers of the Masterclass:
[6:10] - What is digital marketing and what is not digital marketing?
[8:12] - Expectation Vs Reality
[8:34] - Understanding the digital marketing concept with a real-life example
[21:41] - Ads and Lead Generation
[22:41] - Budget idea on ads expenditure
[27:00] - Tracking data with Google Analytics
[33:33] - Example of money spent on ads per person
[39:18] - Google Ads & SEO
Questions & Answers
[43:03] - How can we show ads to the people we found visiting our website through Google Analytics? Will, they only be shown the ads on Google or we can use the analytics data to advertise on their Facebook as well?
[45:34] - What is the difference between pay for click and pay for brand awareness? Which one is more efficient with respect to app installation?
[48:36] - A business needs some brand awareness but it doesn't have a website. What should be done here?
[50:55] - What is the best time to target our audience and run ads? Which one is better Google Ads or Facebook Ads?
[54:14] - I have a website for my business but I don't want to use paid SEO services to increase my visibility. What is the next best free alternative to that?
[55:57] - Can I SEO my website for foreign markets specifically to a particular desired country if I wish to provide services to clients out of India?
[57:29] - What medium should I use to convert more clients while running ads is it still images in the form of posters and artworks or should I use video content?